Apple Inc. remains one of the most influential technology companies in the world in 2025, continuing to set industry trends across consumer electronics. From the iPhone and MacBook to AirPods, iPads, and home devices, Apple products are known for their premium design, strong ecosystem, and long-term support.
But in a world where pricing is just as important as innovation, many are asking: what is the Apple price in 2025 for their most popular products?
This article breaks down Appleโs pricing in the U.S. across multiple categories: smartphones, laptops, tablets, wearables, and more.
1. iPhone Prices in 2025
The iPhone lineup in 2025 covers premium flagship devices to more affordable entry-level options, including models from previous years still in circulation.
๐น Current iPhone Models (New from Apple)
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iPhone 15 Pro Max: $1,199 โ $1,399
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iPhone 15 Pro: $999 โ $1,199
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iPhone 15: $799 โ $899
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iPhone 15 Plus: $899 โ $999
๐น Older Models Still Sold or Available
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iPhone 14: $599 โ $699
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iPhone 13: $499 โ $599
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iPhone SE (3rd Gen): $429 โ $479
Trade-in offers and carrier promotions remain common ways to reduce upfront cost.
2. MacBook Prices in 2025
Appleโs MacBook series remains a favorite among students, professionals, and creators. The introduction of M3 and M3 Pro/Max chips has refined performance while keeping fan-favorite designs.
๐น MacBook Air (M3)
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13-inch: $1,099 โ $1,199
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15-inch: $1,299 โ $1,399
๐น MacBook Pro (M3 Pro/M3 Max)
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14-inch (M3 Pro): $1,999 โ $2,299
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16-inch (M3 Max): $2,999 โ $3,499
Education discounts and certified refurbished options are widely available.
3. iPad Prices in 2025
iPads continue to dominate the tablet market, with models ranging from entry-level learning devices to pro-level creative tools.
๐น iPad Pro (M4 chip, 11″/13″)
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11-inch: $999 โ $1,299
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13-inch: $1,299 โ $1,599
๐น iPad Air (M2 chip)
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10.9-inch: $599 โ $749
๐น iPad 10th Gen (A14 chip)
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10.9-inch: $449 โ $499
๐น iPad Mini (6th Gen)
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8.3-inch: $499 โ $549
Keyboard and Pencil accessories are sold separately.
4. Apple Watch Prices in 2025
The Apple Watch lineup is more diverse than ever, with models for fitness, health tracking, and advanced outdoor features.
๐น Apple Watch Ultra 2
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49mm Titanium: $799 โ $849
๐น Apple Watch Series 9
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Aluminum (GPS): $399 โ $429
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Aluminum (Cellular): $499 โ $529
๐น Apple Watch SE (2nd Gen)
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40mm: $249 โ $279
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44mm: $279 โ $309
All models run watchOS 11 in 2025.
5. AirPods and Audio Products
Apple’s AirPods remain among the top-selling wireless earbuds, while the company also continues to support high-end audio via the Beats and HomePod brands.
๐น AirPods Pricing (2025)
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AirPods Pro (2nd Gen, USB-C): $249
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AirPods (3rd Gen): $169
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AirPods Max: $499 โ $549
๐น HomePod & HomePod Mini
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HomePod 2nd Gen: $299
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HomePod Mini: $99
6. Apple Vision Pro and AR/VR Hardware
One of Appleโs boldest releases is the Apple Vision Pro, a mixed-reality headset positioned for productivity, entertainment, and AR innovation.
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Apple Vision Pro: $3,499 โ $3,899
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Expected to remain a niche product in 2025 due to price and ecosystem maturity.
7. Apple Services Price in 2025
Apple also generates significant revenue through its subscription-based services, which have grown in features and cost.
Service | Monthly Price (2025) |
---|---|
Apple One (Premier) | $39.95 |
Apple Music | $10.99 individual / $16.99 family |
Apple TV+ | $9.99 |
Apple Arcade | $6.99 |
iCloud+ (2TB) | $9.99 |
Apple One bundles remain the most economical option for families or users of multiple Apple services.
Apple Pricing Trends in 2025
Several patterns have emerged in Appleโs 2025 pricing strategy:
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Sustainability of Premium Pricing: Apple continues to dominate with premium pricing across nearly all categories.
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Long-Term Support Adds Value: Even older models like the iPhone 12 or iPad 9th Gen are still usable thanks to iOS/iPadOS updates.
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Subscription Ecosystem: Appleโs push for recurring revenue is reflected in modest service price increases.
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Refurbished Market Expansion: Appleโs Certified Refurbished Store and third-party sellers offer savings of up to 20% without sacrificing reliability.
Final Overview: Apple Price in 2025
The Apple price in 2025 across all major product lines continues to reflect a high-value, high-cost ecosystem. While prices remain premium compared to competitors, Apple’s strong resale value, long-term software support, and seamless integration between devices maintain its leadership in the U.S. consumer electronics space.
From students using MacBooks to families on Apple One subscriptions, and professionals exploring the Vision Pro, Apple in 2025 remains a symbol of both innovation and pricing power.